Did you know that the world’s largest cosmetics company spends around $1.34 billion on advertising and marketing? That might not surprise you – but you might think differently when I tell you that they spend just $700 million on research. A big difference don’t you think?
They have registered over 600 patents, but in comparison they have not published even one pier-reviewed study in a medical journal. Personally, I think this tells us something!
In my experience most women regularly change their face creams, lotions and serums (if you don’t then I’d be interested to hear why). If you found a product that genuinely worked, surely you would stick with it?
The same company I mentioned above claims that 67% of UK women use its products – an impressive statistic – but where is the proof that they actually work?
The cosmetics industry currently pays models more than it spends on research. A top scientist at a cosmetic company can expect to earn around $180,000 a year, whereas a modelling contract can be worth a cool $4million.
So, do you think that the cosmetics industry genuinely wants these creams to work? Or do they just want to create the illusion that they work?
If the cosmetics industry created just one product that really, genuinely worked, surely there would be no need to constantly release new products? Remember, new products keep consumers interested and, most importantly, spending money!
If a cosmetic product penetrated the skin deep enough to have any real effect it would become a medication and not a cosmetic. This would mean it would need a prescription, and would become subject to the rigorous testing that all new medicines require. Perhaps cosmetics companies would prefer their products to not be ‘medically proven’?
So, are you always searching for the holy grail of beauty products? How many new face creams have you tried in the last few years? And are any of them truly doing just what they claimed they would?
The treatments I specialise in are scientifically proven. I look to peer reviewed medical studies for my evidence – not advertising. My work is innovative, active, proven and safe:
S as in Scientifically proven
A as in Active
F as in Formative
E as in Enabling new results
So what’s your view? If you’ve got any questions or thoughts about this post, or any of my other work, you can comment on this blog post, email me at email@example.com or tweet me @DrDanielSister. I look forward to hearing from you.